Behind the Scenes of the First AI Campaign
for Evropa 2
# AI Application
# Web Application
Evropa 2
2023
We joined forces with Evropa 2 radio and set out to merge technology and creativity in a way not yet seen in the Czech Republic. In under a month, we produced the first AI campaign that refreshed the station's long-standing communication concept "Držíme ti flek" (We've got your back).
1 000+
unique visuals generated
6+ months
active app operation
Hundreds
work hours saved
Where technology
meets creativity
Spring 2023 brought the AI technology boom to the general public. The world (and our little Czech pond) was buzzing about ChatGPT and MidJourney there wasn't a media outlet that hadn't featured some AI-generated content. We knew we couldn't rest on our laurels and had to figure out how our clients could ride this wave in a way that actually made sense.
With AI making headlines far beyond professional circles, both we and the client realized the need to come up with something exceptionally fast.
Our creAItive
proces
Two teams worked on the project in parallel: designers and developers built the web application from prototype through design to OpenAI API integration, while a team of prompt engineers and copywriters crafted prompts for visual generation and accompanying copy.
MidJourney generated custom visuals, ChatGPT produced supplementary texts and scene descriptions. Within days, we designed and developed the application and generated thousands of unique visual variants that, combined with automated captions and hashtags, form the final image ready for sharing on social media. We saved hundreds of man-hours.
The app for
Evropa 2 fans
Through the web application, every Evropa 2 listener can create their own visual featuring their favorite host in unique (and even bizarre) scenes. The slogan "Držíme ti flek" (We've got your back) reflects the core concept Evropa 2 listeners are part of the brand and the entire hosting crew, anywhere and anytime.
The entire web application was designed to make it as easy as possible for fans to join in and share content on social media in various formats.
Pitfalls and challenges
of working with AI
Not everything went as smooth as the boss's bald head. Synchronizing AI content with the brand's tone of voice was a challenge, as was negative prompting to ensure brand safety. Teaching the AI to maintain a friendly tone without going off-script required testing multiple OpenAI language models.
MidJourney became the visual content engine hundreds of backgrounds were created in a timeframe that would have meant weeks of manual work. To make it easy for listeners to share, we prepared images in three formats: portrait for stories, landscape, and 1:1 for feed.
The result...
did it work?
More than six months later, the web application is still live, allowing listeners to create and share unique visuals accompanied by witty captions and engaging stories. While we've witnessed the rapid rise of AI in the marketing sector, our collaboration with Evropa 2 showed that the key to success is combining the right technology with a deep understanding of the brand and its target audience. Our experience with this project demonstrated that AI doesn't just optimize processes and cut costs it also opens up new possibilities for creativity and innovation.
Defining the goal and direction
Creative concept design
Production and output refinement
Deployment and evaluation
What the client said
about our work
"AI in all its forms is gaining popularity. The campaign with Evropa 2 showed that AI-generated content can be both creative and authentic."
Cutting-edge technologies
and breakthrough innovations
We build on modern technologies ensuring high development efficiency and stability as well as security of our solutions in accordance with ISO 27001. We specialize in PHP and the Symfony framework, rely on ReactJS for frontend, and are implementation partners of the Sulu CMS content management system.
We leverage the latest AI innovations that accelerate development and systematically reduce technical debt and application errors.
Web portals, applications, e-shops, and other solutions run on a modern high-availability architecture based on Docker and Kubernetes.
