Guru
product configurator
An interactive product configurator with real-time pricing, technical validation, and visual preview. For manufacturers with complex product lines.
ISO 27001
certified
Real-time
pricing
Visual
preview
20 years
of industrial configurators
Guru Configurator
when it makes sense
Quotes are full of errors
Manual configuration leads to invalid combinations, wrong prices, and costly rework.
Nobody knows all combinations
Dozens of materials, dimensions, colors, accessories. Who can remember what's compatible with what?
Customers can't order on their own
They want to configure a product online, see the price, and order. Instead, they have to call or email.
Pricing and rules keep changing
New material, price change, new combinations. In Excel, it gets lost. In the configurator, it updates automatically.
What Guru can do
under one roof
Compatibility rules
You define what can be combined and what can't. Guru ensures no invalid configuration is created.
Real-time pricing
Price updates instantly based on selected options. Including volumes, discounts, and partner pricing.
Visual preview
The customer sees what they're configuring. 2D or 3D visualization of the final product.
ERP integration
Configuration goes directly to production. No manual re-entry, no errors in translation.
3D visualization
The customer sees the product they're configuring. Real-time 3D or 2D preview of the final result.
Export & integration
Configuration exports directly to ERP, production, or quote system. No manual re-entry.
Jak Guru funguje
v praxi
Guru is our product configurator for manufacturers and distributors of complex products. Dimensions, materials, colors, accessories, mutual compatibilities — Guru validates combinations, calculates prices, and generates quotes automatically. It integrates into B2B portals, online stores, and internal systems. Built on Symfony and React, connected to ERP and PIM systems. ISO 27001 security and AI-augmented development are part of the product's DNA.
How it works
under the hood
Rule engine
Define compatibility rules, constraints, and dependencies. Guru ensures every configuration is technically valid.
Pricing calculation
Real-time price updates based on selected options, materials, and quantities. Including partner discounts.
Visual output
2D or 3D preview of the configured product. The customer sees exactly what they're ordering.
Quote generation
Automatic quote generation from configuration. PDF export, email sending, CRM integration.
Why manufacturers choose Guru
we take responsibility
We develop and maintain Guru long-term. ISO 27001, integration expertise, and deep understanding of manufacturing processes.
Fewer errors in orders
Technical validation catches invalid combinations before they reach production. Zero rework.
Self-service for partners
Partners and customers configure and order independently. Less load on your sales team.
Zero production errors
Every configuration is validated against production rules before it reaches manufacturing.
Continuous development
We develop Guru based on client feedback. AI-augmented development methodology ensures faster iterations. With twenty years of building industrial configurators, we know what manufacturers need.
We can do more,
see for yourself
Proven on complex products
B2B portal for the complete partner lifecycle. Inquiries, orders, logistics, analytics.
Fewer errors, faster sales
Electronic instructions for use. EU MDR compliant document management.
Ecosystem integration
E-commerce platform with product configurator integration.
Smith A
B2B portal with configurator as an ordering tool.
We can do more,
see for yourself
Frequently asked questions
Very. We handle hundreds of parameters, materials, dimensions, and compatibility rules. The rule engine scales.
Yes. The interface guides users step by step. Invalid options are automatically hidden or flagged.
Yes. Responsive design, works on any device. Including tablets used by sales teams in the field.
Yes. Configuration data exports directly to production systems. SAP, Helios, K2, and custom ERPs.
MVP with basic rules and pricing typically 3–4 months. Full configurator with visualization 6–9 months.
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