Behind the Scenes of the First AI Campaign

for Evropa 2

# AI Application

# Web Application

Evropa 2

2023

We joined forces with radio station Evropa 2 and decided to merge AI technology with creative radio content production.

1 000+

unique visuals generated

6+ months

active app operation

Stovky

work hours saved

Jak jde technologie

a kreativita ruku v ruce

Spring 2023 brought the AI technology boom to the mainstream. The world was buzzing about ChatGPT and Midjourney, and we saw an opportunity to put AI to work for one of the Czech Republic's most popular radio stations.

Our creAItive

proces

Two teams worked in parallel: designers and developers built the web application from prototype through production, while the creative team experimented with AI image generation to find the right visual style for the campaign.

Aplikace pro

Evropa 2 fans

Through the web app, every Evropa 2 listener can create their own unique visual featuring their favorite host. The AI generates personalized images that users share across social media, driving organic reach for the station.

Pitfalls and challenges

of working with AI

Not everything went as smoothly as planned. Synchronizing AI-generated content with the brand's tone of voice was a challenge, as was ensuring consistent quality across thousands of generated images.

Result, aneb …

did it work?

More than six months later, the web app is still active, enabling listeners to create and share unique AI-generated visuals. The campaign proved that AI can be a practical and engaging tool in brand communication.

How we
worked

How we did it all and what practices we follow in every implementation.

Defining the goal and direction

We defined campaign goals and its role in brand communication with the client. We explored how AI could enhance rather than replace the creative process.

Creative concept design

We developed a concept that positioned AI as a co-creator of the campaign. We tested various approaches and tools to find the right balance between automation and brand authenticity.

Production and output refinement

We adapted the generated visuals and copy for each campaign channel. We focused on readability, brand consistency, and shareable formats optimized for social media.

Deployment and evaluation

We launched the campaign and tracked its impact. The project confirmed that AI can be a practical, creative tool—when used with clear goals and proper quality control.

Approved!

co na to said about us

"AI in all its forms is gaining popularity. The campaign with Evropa 2 showed that AI-generated content can be both creative and authentic."

Lubor Zoufal Head of Digital, Active Radio

Docker

React.js

PHP

Sulu

Redis

Symfony

K8s

Elasticsearch

Anthropic AI

Cutting-edge technologies
and breakthrough innovations

We build on modern technologies ensuring high development efficiency and stability as well as security of our solutions in accordance with ISO 27001. We specialize in PHP and the Symfony framework, rely on ReactJS for frontend, and are implementation partners of the Sulu CMS content management system.

We leverage the latest AI innovations that accelerate development and systematically reduce technical debt and application errors.

Web portals, applications, e-shops, and other solutions run on a modern high-availability architecture based on Docker and Kubernetes.

Services and products

we delivered

AI Development & Implementation

Integration of generative AI models into a web application with personalized visual content.

Rapid Prototyping

Rapid development from concept to a scalable application handling thousands of simultaneous users.