Loyalty System Development
for Con Gusto Restaurants
# Loyalty System
Con Gusto
2022
Con Gusto is a thriving restaurant group whose venues welcome tens of thousands of guests every year. To deepen customer loyalty, we built a custom rewards program with mobile ordering, family and corporate accounts, and POS system integration.
12 000+
registered loyalty cards
5 000+
offline and online transactions per month
CZK 1.5M
paid out in cashback every year
9
active venues
How we built
a loyalty system for restaurants
Con Gusto operates 8 restaurants and cafés, its own food delivery service, catering, and a wine wholesale business. To boost repeat visits and average spend, we developed a comprehensive loyalty platform that ties together all touchpoints—from in-restaurant dining to delivery and catering.
What was
the challenge?
The POS systems across the client's individual restaurants didn't share data. As a result, there was no unified loyalty program where customers could have an overview of all their purchases within the Con Gusto group and the associated rewards.
Our task was to create an application where each customer would have an account with an overview of all their spending across the client's venues, with easy access to benefits such as discounts or cashback.
The solution
we built
We conducted a technical analysis of existing POS and information systems across the venues, primarily the Septim system, and mapped out typical customer journeys.
Based on the analysis findings, we designed and developed a web-based loyalty system application that connects customer transactions in real time across all of the client's online and offline venues.
One account
to rule them all
To join the loyalty program, customers simply register on the Con Gusto website. The application generates a digital loyalty card that can be saved to their phone or sent as a physical version. The card contains a QR code that identifies the customer when paying at any venue.
The loyalty system matches the payment to the customer's account in real time and credits cashback. Accumulated credit can then be used for partial or full payment of their bill.
Special family
and corporate accounts
Customers can create both sub-accounts for family members, who can then draw from the main card, and independent accounts that collect bonuses separately. All account types can be topped up.
This means a parent can load a card for their child, and a company can use the cards as employee benefits, for example. The possibilities are many.
System integration
including food delivery
The loyalty system is directly connected to the Jíme Brno food delivery service. Customers earn rewards whether they dine in, order delivery, or use catering services.
What the client said
about our work
"The loyalty system at the group level, connecting all our operations, is a huge benefit for both us and our customers. Our customers particularly appreciate the instant and transparent credit for spending."
