How We Increased Conversion 4x
for ČSOB
# Mobile App
Československá obchodní banka, a. s.
2024
Leading Czech bank ČSOB approached us to redesign the building savings application flow in their mobile app. The goal was clear: reduce the number of screens from 14 to 3 steps while maintaining full compliance and a seamless user experience within the ČSOB Smart app.
3.7% → 21%
conversion increase
185%
ROI in first 6 months
91%
mobile device access
Process review
of building savings
Leading Czech bank ČSOB approached us to redesign their building savings application flow. The original process had 14 screens, unclear navigation, and a high drop-off rate. Users were losing context and abandoning the application mid-way.
Process audit
and identified issues
Our UX/UI team conducted a thorough audit of ČSOB's processes, including interviews with target users. The original flow of 14 screens contained redundant steps and unclear form fields that confused applicants.
What solution
we proposed
We focused on maximum simplification—reducing 14 screens to just 3 clear steps. We prioritized mobile-first design, since the majority of users access the app from their phones.
Added
value
We realized the application process can feel uncertain for users. So we added contextual help, a back-navigation option, and a savings calculator that shows the real benefit before the user commits.
Project
results
After implementing the changes and addressing all issues found during user testing, the results spoke for themselves: a 4x increase in conversion rate and measurable ROI within the first six months.
Existing process analysis
Simplification and new flow design
Adding support elements
Implementation and results evaluation
What our client
said about us
"The building savings application process in our client zone exceeded our expectations. The conversion rate increased fourfold."
Cutting-edge technologies
and breakthrough innovations
We build on modern technologies ensuring high development efficiency and stability as well as security of our solutions in accordance with ISO 27001. We specialize in PHP and the Symfony framework, rely on ReactJS for frontend, and are implementation partners of the Sulu CMS content management system.
We leverage the latest AI innovations that accelerate development and systematically reduce technical debt and application errors.
Web portals, applications, e-shops, and other solutions run on a modern high-availability architecture based on Docker and Kubernetes.
