Jak redesign Chytralekarna.cz
increased conversion rate by 28%
# E-commerce
Chytrá lékárna
2022
After a year and a half of running the original site, the Chytrá Lékárna e-shop had grown to the point where it no longer served customers or the business well. A complete redesign was the natural next step—new UX, new product catalog, and tighter integration with pharmacy systems.
+28%
year-over-year conversion rate increase
2 months
new design implementation
Luigi's Box
personalized product recommendations
What was
the challenge?
The biggest problem with the first version of ChytráLékárna.cz was that it tried to serve two functions at once—an online pharmacy and a health magazine. This confused visitors and hurt conversion rates.
Back to the
drawing board
The redesign meant going back to square one. We reprioritized target audiences and significantly increased the emphasis on the e-shop experience over editorial content.
Time for
the art
The redesign included a subtle refresh of the visual identity. Our art director crafted a cleaner, more modern look that better reflects the pharmacy brand.
Technical
implementation
Our development team implemented the new design in two months. To keep costs down, designers didn't create separate mockups for every page—instead, they built a component library that developers could assemble.
And what were
the results
Above all, happier customers. Both our client—who now has an e-shop that competes with major players—and their end users, who enjoy a faster, clearer shopping experience.
Data and user behavior analysis
Structure and wireframe design
Prototyping and testing
Development and deployment
Cutting-edge technologies
and breakthrough innovations
We build on modern technologies ensuring high development efficiency and stability as well as security of our solutions in accordance with ISO 27001. We specialize in PHP and the Symfony framework, rely on ReactJS for frontend, and are implementation partners of the Sulu CMS content management system.
We leverage the latest AI innovations that accelerate development and systematically reduce technical debt and application errors.
Web portals, applications, e-shops, and other solutions run on a modern high-availability architecture based on Docker and Kubernetes.
