A Fresh Website
About Fresh Air
Airbi
2020
The new website for Airbi is one of those projects we particularly enjoyed working on. We were tasked with transforming the original aging ugly duckling into a young turbo duck that instantly quacks out everything visitors need to know about Airbi products and indoor air quality issues.
What was
the brief?
Beyond refreshing the web presentation's technology, we were tasked with helping the client achieve several key goals. The most important ones were:
- Activating the community of Airbi product owners.
- Creating a tool to support products and partner retailers.
- Becoming an authority in the field of air purification and treatment.
A secondary goal was to flesh out the Airbi visual identity, which had a defined logotype and primary colors but hadn't yet received a more thorough concept development.
Challenges
to solve
One of the main challenges was getting to grips with the topic of indoor air quality. From the very beginning, we were thinking about how to make the subject easier for customers to understand. Thanks to the client's years of industry experience, however, we had a rich source of topics that had already been driving organic traffic in the past.
A minor complication was the unusual quarantine regime we all found ourselves in throughout the entire duration of the project. However, teams on both sides had no trouble with remote communication and design-sharing tools, so the project was able to continue without interruption.
Result
of our work
Airbi products
Presentation of individual products categorized by device type. It includes visual and textual product descriptions along with related content documents, FAQs, customer reviews, a glossary of terms, and more.
Indoor air quality topics
To improve product navigation, raise awareness, and generate organic traffic, we worked with the client to define topics addressing the most common indoor air quality problems. For each problem, visitors find a solution naturally from Airbi.
Customer support
In the section for both existing and potential customers, we built areas dedicated to frequently asked questions, a glossary of technical terms, and resources related to products and customer care.
Client section
To activate proud Airbi product owners, we created a client section with high potential for future development. Currently, it allows registration of purchased products, access to promotional discounts on consumables, and quick access to relevant information.
Cutting-edge technologies
and breakthrough innovations
We build on modern technologies ensuring high development efficiency and stability as well as security of our solutions in accordance with ISO 27001. We specialize in PHP and the Symfony framework, rely on ReactJS for frontend, and are implementation partners of the Sulu CMS content management system.
We leverage the latest AI innovations that accelerate development and systematically reduce technical debt and application errors.
Web portals, applications, e-shops, and other solutions run on a modern high-availability architecture based on Docker and Kubernetes.
