E-shop for Czech pharmacy
chain Lemon
# E-commerce
Lékárna Lemon
2024
Complete technological upgrade and redesign of the e-shop for the Lemon group. New version of the Marco e-commerce platform, integration with pharmacy systems SÚKL, Mediox, and Apatyka, and offer personalization via Luigi's Box.
+35 %
faster performance thanks to new architecture
25 000+
products in the catalog
4
integrated IS
+28 %
increase in conversion rate
New owner,
new e-shop
We had already been operating the e-shop for the client under the ChytráLékárna.cz brand. After the acquisition by the Lemon group, we carried out a complete technological upgrade: a new version of our Marco 2.7 e-commerce platform, a new design aligned with the group's identity, and a reworked architecture focused on performance and scalability.
The goal wasn't just a visual refresh. Lemon needed an e-shop that could keep pace with their ambition to become a major online player in the Czech pharmacy market.
Pharmacy e-commerce
is a regulated business
Online pharmaceutical sales are subject to strict regulation. The e-shop must communicate with the systems of the State Institute for Drug Control (SÚKL), process data from the Mediox distribution system, and synchronize inventory with the Apatyka pharmacy system.
We implemented all three integrations to run reliably and in real time. Every product in the catalog must meet regulatory requirements from proper labeling to batch tracking.
New architecture,
measurable results
The upgrade to Marco 2.7 brought a fundamental change in the architecture of the entire solution. The new stack is 35% faster than the previous version, which directly impacted the conversion rate it increased by 28% with the same traffic volume.
The e-shop catalog contains over 25,000 products, more than double that of typical online pharmacies. The assortment includes over-the-counter medications, medical supplies and devices, cosmetics, veterinary products, and an adult wellness section. The architecture must reliably handle such a broad catalog, including complex filtering, search, and offer personalization.
What the client said
about our work
"We were looking for a technology partner to help us become a major online player in the Czech pharmacy market. We operate dozens of pharmacies across the Czech Republic with tens of thousands of regular customers, and we needed an e-shop that would bring this position into the online space. In Cognito, we found a team that understands the specific requirements of pharmacy e-commerce."
Our
approach
From analyzing the previous version to launching the upgraded e-shop with full integration of external systems.
Analysis and upgrade plan
We evaluated the state of our previous e-shop version, its dependencies on external systems, and regulatory requirements. We designed an upgrade plan that minimized operational downtime.
New architecture and design
We migrated to Marco 2.7 with a reworked architecture. At the same time, we designed a new look aligned with the Lemon group's identity, with a focus on conversion.
External system integration
We connected the e-shop to SÚKL, the Mediox distribution system, and the Apatyka pharmacy system. We implemented Luigi's Box for product offer personalization.
Data migration and deployment
We migrated the entire product catalog with over 25,000 items, customer accounts, and order history. We deployed the e-shop on Kubernetes infrastructure with high availability.
