The biggest problem with the first version of the Chytralekarna.cz website was that it tried to serve two functions at once online sales and presentation of brick-and-mortar pharmacies. The e-shop ended up buried in the second level of navigation, and on the homepage, online and offline promotions competed for attention, which confused customers especially the difference between online sale prices and in-store prices.

During the first year of operation, revenue, order volume, and product categories all grew medical supplies, adult wellness products, and a chilled goods section were added alongside medications. The original design had reached its limit, and further growth required a redesign with a clear priority: online sales.

The redesign also included a subtle visual style refinement our art director Petra Kašparová stripped away decorative but production-heavy ornaments from the original corporate identity. By removing certain purely decorative details from the design, we enabled the client to prepare their own promotional banners for sales and events. All they need is the set of templates we created for them as part of the redesign. The design remained clearly distinguishable from the competition.

Above all a happier customer. Both our client, who is thrilled with an e-shop that can confidently compete with the biggest players on the market (and is steadily becoming one of them), and the e-shop's own customers, who can find and purchase the products they want more easily. We have evidence for both claims. Thanks to the redesign, we achieved a year-over-year increase in conversion rate of 28%, which means more effective campaigns and higher revenue with the same traffic.